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  • Keyword optimization, or finding relevant keywords that users are likely to search for & adding them to the app's metadata, is one of the main components of app store optimization (ASO). Developers can enhance their app's likelihood of ranking higher in search results and reaching a wider audience by carefully selecting keywords for the app's title, description, and backend. Enhancing visual components like app icons, screenshots, and videos can also help draw in more users and boost conversion rates. Monitoring and improving an app's performance in app stores is a crucial component of app store optimization (ASO). In order to do this, you must monitor important metrics like search engine rankings, conversion rates, and user reviews and adjust your strategy accordingly.
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