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Through collaboration, app developers can broaden their user base and draw in new users by pushing each other's apps to their respective user bases. Increased chances for in-app purchases, ad interaction, and other monetizhi gamesation techniques may result from this. Also, cross-promotion can assist developers in utilizing the advantages of one another's apps to forge profitable alliances. In addition, target market and value proposition for each app must be carefully considered when using cross-promotion. Developers can create cross-promotion campaigns that appeal to both user bases by finding complementary apps that share similar target demographics or interests.

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