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PREVIOUS：Developers can make sizable profits from in-game purchases and currency by luring players with virtual goods & providing incentives to spend real money. In order to encourage players to make more purchases, developers can also use tactics like exclusive items, time-limited promotions, and in-game sales. A freemium business model, in which users can download & use the game app for free, but can also choose to pay in-app to improve their experience, is another way to optimize revenue from in-game currency and transactions.NEXT：Developers can produce real and powerful marketing campaigns that connect with players and bring value to sponsors by getting to know their player base and finding relevant brand alliances. Developers can also use performance metrics and data analytics to show prospective partners how successful their promotional campaigns are, which will help them land bigger sponsorship deals. Developers can improve player experience and earn a substantial profit by carefully incorporating brand partnerships into their game apps.

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