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• In contrast, the game incorporates advertisements in order to make money. These can be in the shape of rewarded videos, banner ads, interstitial ads, or native ads that fit in with the game. Developers have a difficult task in balancing the need to sell valuable in-app items without alienating players who choose not to pay for them. This can be done by offering a mix of premium & free content, as well as exclusive deals and promotions to entice customers to buy. 25-08-03
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• On the other hand, premium features might be one-time purchases that grant access to more features or content in the game. Offering worthwhile perks to players that outweigh the recurring expense is crucial when introducing in-app subscriptions. This can include special benefits like discounts on in-game purchases, early access to new features, ad-free gameplay, & exclusive in-game content. Also, players should get a lot out of premium features without turning the game into a pay-to-win situation that turns off non-paying users. 25-08-03
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