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previous：There are several kinds of in-app ads, with distinct monetization opportunities for each, such as banner ads, interstitial ads, rewarded video ads, and native ads. Also, by displaying ads from various sources, developers can increase their ad revenue by utilizing mediation platforms & ad networks. Developers must carefully analyze the frequency and placement of in-app advertisements within the game app in order to maximize revenue from them. Unwelcome or disturbing advertisements can ruin the gaming experience & lower player retention. Without sacrificing the user experience, developers can make money from in-app advertisements by carefully scheduling ads to appear during natural gameplay breaks or rewarding viewers for completing the ads.NEXT：Developers can make sizable profits from in-game purchases and currency by luring players with virtual goods & providing incentives to spend real money. In order to encourage players to make more purchases, developers can also use tactics like exclusive items, time-limited promotions, and in-game sales. A freemium business model, in which users can download & use the game app for free, but can also choose to pay in-app to improve their experience, is another way to optimize revenue from in-game currency and transactions. 