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previous：Also, by providing integrated experiences or joint promotions, strategic alliances with complimentary apps or services can generate synergies that are advantageous to both sides. Developers can increase the impact of their marketing campaigns and offer users value by delivering integrated solutions or relevant recommendations by leveraging target demographics to identify opportunities for cross-promotion and partnerships. For an app to be understood and areas for improvement to be identified, tracking important metrics is necessary. A number of useful metrics that shed light on user behavior and the general health of an app are downloads, retention rate, average revenue per user (ARPU), lifetime value (LTV), conversion rate, & in-app engagement.NEXT：Interstitial ads are a commonly used advertising format that consists of full-screen advertisements that show up during app transitions or game levels, among other natural breaks in the app's flow. Though more visually striking than banner ads, interstitials should be used carefully to make sure the user experience is improved rather than worsened. Developers should also look into rewarded ads, which give users the choice to view an advertisement in exchange for in-app purchases or premium content. 