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For users, this model offers value in exchange for high engagement and ad revenue for developers. The non-disruptive advertising experience that native ads offer is in line with the overall user experience one to appbecause they are seamlessly integrated into the app's design and content. Developers can achieve a harmonious balance between monetization and user experience by putting in place efficient advertising models that maximize ad revenue while preserving user engagement and retention. Developers must use App Store Optimization (ASO) as a key tactic to boost app visibility and encourage downloads from app stores.

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