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previous：Native advertisements have the potential to improve user engagement and increase click-through rates by aligning with the app's visual style and context. Incentives such as virtual currency, in-app purchases, or access to premium content can be obtained by users who watch short video advertisements, akin to the successful reward videos ad format. This model can greatly boost ad engagement and revenue while offering users a value exchange. An immersive & captivating advertising experience is offered by playable ads, which let users interact with a minigame or trial version of another app before downloading it. Developers can optimize their ad-based revenue streams while preserving a positive user experience by implementing a variety of ad formats that complement the app's content & user experience. In order to make sure that advertisements are properly integrated into the app and do not negatively impact the user experience overall, developers should also carefully consider ad placement, frequency, targeting, and relevancy.NEXT：Banner ads may have lower engagement rates and generate less revenue than other ad formats, despite being less intrusive. Contrarily, interstitial ads are full-screen commercials that show up when the app naturally breaks, like during transitions or game levels. Although these advertisements are more visible and have higher engagement rates, if they are not used carefully, they could disrupt the user experience. Native advertising offers a more natural & unobtrusive form of advertising by integrating seamlessly into the app's content and user interface. 