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PREVIOUS：For an app to remain visible & relevant in the app store, its ASO strategy must be regularly monitored and improved. Through consistent keyword optimization, screenshot updates, and user review feedback, app developers can optimize their app's download potential & achieve success in the cutthroat app market. Increasing user engagement is crucial for increasing app retention and downloads. To keep users returning to the app, developers must produce engaging features, content, and user experiences. This can include social features that promote user interaction, tailored recommendations based on user behavior, and frequent updates with new features or content.NEXT：App developers can also look into sponsorship options, in which companies contribute money to have their goods or services advertised in the app. The user experience must come first when implementing sponsorship & advertising opportunities, and advertisements must be pertinent and unobtrusive. Without sacrificing the user experience, app developers can successfully monetize their apps by carefully choosing ad formats and partners. A key tactic for raising app downloads and visibility in the crowded app market is App Store Optimization (ASO). 