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PREVIOUS：With the help of in-app purchases, users can improve the app's functionality and generate extra income while purchasing virtual goods, premium content, or other features. For freemium apps—where users can purchase premium content to improve their experience—this model works especially well because it offers the basic functionalities for free. For app developers, subscriptions provide a steady stream of income since they give customers recurrent access to premium features or content. When it comes to content-based apps, like news, music streaming, or video-on-demand services, this model is frequently employed because users are ready to pay for continuous access to premium content. App developers can enhance user engagement & retention and produce steady revenue over an extended period of time by providing attractive subscription packages and exclusive benefits.NEXT：User engagement involves creating compelling content, features, and experiences that captivate users and encourage ongoing interaction with the app. This can include interactive content that entices users to return, social sharing tools, personalized recommendations, and gamification components. By giving users continual value and incentives to use the app, user retention aims to keep usage active & avoid churn. To encourage repeat usage, this may include push notifications to re-engage inactive users, loyalty programs, special features or content for frequent users, or tailored promotions. 