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  • When optimizing meta descriptions, it's crucial to take best practices for length and formatting into account. Although there isn't a hard character limit for meta descriptions, it's usually advised to keep them under 160 to make sure search results show them in their entirety. It takes careful planning to create language, tone, & content that will speak to users and inspire action in this constrained area in order to convey a clear & powerful message. Website owners can enhance their chances of users selecting their webpage from search results by optimizing their meta descriptions for click-through rates.
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