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PREVIOUS：In addition to ASO, social media marketing can be used to interact with potential users, generate excitement about the app launch, & direct traffic to the app store page where downloads can be made. Increasing the visibility and credibility of an app can also be achieved by partnering with influencers or content producers who have a relevant audience. In order to draw users, developers can also produce engaging content, such as blog posts, videos, or infographics, that highlights the features and advantages of the app. This content can then be shared on a variety of online platforms. Reaching a specific audience and encouraging app downloads can also be accomplished with paid advertising via platforms like Google Ads, Facebook Ads, or Apple Search Ads.NEXT：Analyzing user behavior is crucial for understanding how users interact with the app, identifying areas for improvement, and making data-driven decisions to enhance the user experience. To learn more about user engagement, retention, in-app behavior, & conversion funnels, developers can make use of analytics tools like Google Analytics for Mobile Apps, Flurry Analytics, or Mixpanel. Developers can learn important information about feature usage trends, user preferences, & potential pain points that might be degrading the user experience in general by examining user behavior data. 