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Aside from increased revenue & visibility on the video app platform, collaborating with brands and partners can offer creators other benefits. Collaboration between brands & creators is becoming more and more popular as a means f1 refused slots for spring 2024of authentically and compellingly reaching their target audience. In addition to making money, creators can increase their visibility and credibility in their niche by collaborating with brands. Working together with other creators can also result in opportunities for cross-promotion & expose the work to new audiences. In addition, creators can gain visibility and possibly even rewards by taking part in sponsored challenges or events hosted by brands.

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