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previous：Income is derived from impressions, clicks, or completed views, & advertisements can be displayed in a variety of formats, such as banners, interstitials, and rewarded videos. To keep the user experience pleasant, developers must carefully balance in-app purchases and adverts. While an overemphasis on in-app purchases may give the impression that the game is pay-to-win and alienate non-paying users, an excessive number of advertisements can be disruptive & even drive away players. It takes a thorough understanding of player behavior and preferences to determine the best ratio of in-app purchases to advertisements.NEXT：To effectively utilize reward systems and loyalty programs, developers must carefully design their mechanics to align with player motivations and behaviors. This entails knowing what motivates player spending and engagement and figuring out which rewards will have the biggest effects. In order to optimize their strategies over time, developers should also use data analytics to monitor the effectiveness of their loyalty and reward programs. Developers can foster a sense of value for players and drive long-term monetization through increased retention and spending by iteratively improving their rewards and loyalty programs. 