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PREVIOUS：In order to maximize profits and guarantee long-term success in the cutthroat app market, it is imperative to analyze & optimize app performance. To understand how their app is performing & pinpoint areas for improvement, app developers must monitor key performance indicators (KPIs) like lifetime value (LTV), average revenue per user (ARPU), retention rate, and user acquisition cost. Through the analysis of these KPIs, app developers can spot patterns and trends in user behavior that can guide their strategic choices regarding user engagement and monetization.NEXT：For instance, in order to optimize profits, app developers can concentrate on gaining more users from a specific user segment if that segment has a high LTV. Finding the features or monetization strategies that work best for increasing revenue can also be accomplished by A/B testing them. To remain competitive in the constantly changing app market, it is imperative to regularly optimize app performance based on data-driven insights. App developers can optimize profits and guarantee the long-term viability of their apps by consistent improvement of monetization strategies, user engagement tactics, and marketing initiatives based on performance data. 