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  • Publishers and developers are faced with difficulties as a result of this saturation; they need to figure out how to set their products apart & draw in customers. Developing original and captivating game concepts, along with making strategic investments in user acquisition and marketing, are frequently necessary for success in this cutthroat market. How to Use the Freemium Model Successfully. The freemium model, in which the game is provided for free with the option to make in-app purchases, is one of the most popular methods of app monetization.
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  • One of the main drivers of the game app market's growth is the accessibility of mobile devices. A wider audience can download game apps as smartphones & tablets get more widely available and affordable. Demand for entertaining, high-caliber mobile games has surged as a result. Also, the rise of social media and online forums has aided in quick word-of-mouth promotion, which could help game apps go viral. On the other hand, with so many new games coming out every month, the game app market is also marked by fierce competition.
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